Last month, an ad agency got bar patron’s attention with a “drunk mirror” which warned against the dangers of drunk driving in a very clever way. Earlier this month, the NHTSA introduced the idea of a “designated texter” to encourage drivers not to text or talk on the phone while driving. Continuing the trend of cleverly disguised public safety measures, a couple of German students came up with a great idea for preventing jaywalking.
Sandro Engel and Holger Michel wanted to get people engaged at the most unlikely of places, the crosswalk. They created a short video “StreetPong” demonstrating two people standing on opposite sides of a crosswalk and playing against each other in a pong-like video game. The idea is that while people are waiting for the light to change, they will be less likely to jaywalk if they can play pong against a real-life player across the street. Engel and Michel even added a fun detail to the game. The pong screen backdrop is actually a picture of a city street, so it is like the players are having an actual game of ping-pong across the street.
The game hasn’t actually been installed at the crosswalk since the video is only meant to be a demonstration of how this pong game could work. Engel and Michel created the effect in the video using a small green screen on the crosswalk pole. A lot of people already wish it was real, though. The video has been watched 614,000 times, received 737 likes on Vimeo, and was featured on Autoblog. They have clearly come up with an idea that people are latching onto, and I do wonder if we will start seeing less jaywalking and more pedestrians gaming at the crosswalk.
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