American automakers are riding high in 2012 with sales stronger than ever, especially for new models like the Chevrolet Spark. While this is great news, there was even better news coming out of GM that will ensure a bright future for American automakers.

For years, many American automakers have paid outside companies for the right to use software and other new technology in their vehicles. They have relied on others to dictate the future of automobiles instead of doing it themselves. Ultimately, they have ended up paying out the nose for technology they could have (and should have) developed with their own resources. It has been a waste of money and a waste of great American talent.

GM has realized that to remain competitive, they need to develop new information technology and quickly. Otherwise, they will get left behind and wind up exactly where they were only a few years ago. In a bold pro-active move, GM has announced they will be hiring 10,000 new computer professionals. These hires will work at GM’s new Information Technology Innovation Center in Austin, Texas, GM’s computer center in Warren, Michigan, and two other sites that are expected to be announced soon.

GM’s Chief Information Officer Randy Mott had high hopes for these new hires and their work, stating, “We’re currently seeking the next generation of game-changers to help us usher in a new age of automotive innovation.” Many have called the move risky and wonder if it will pay off for GM. Paying for 10,000 new computer professionals is quite a hefty bill, but considering 2012’s strong auto sales and Japan’s return after the tsunami, the time is now or never. GM will have to put in the money now and take advantage of the opportunity available to them or lose their ability to compete, again.

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