President and CEO of Dodge Tim Kuniskis has announced that the 2013 Dodge Dart will be offering new special edition packages based on customer’s favorite features.
The Special Edition and Rallye Appearance Package will be available for the SXT and Limited Models and will range in cost from $395 to $1,810, and features will include power sunroofs, heated seats, remote start, Uconnect Voice Command, and more.
The base model starts at around $15,995, and Dodge has used a variety of ways to make the car more affordable and appealing to young people. Earlier this year, Dodge announced that car shoppers short on funds could crowd source the cost of the Dart, asking for people to pledge money in lieu of a gift for a birthday or high school graduation. With the announcement of these new special edition packages, Dodge is hoping to give the Dart a sales boost going into the summer and remind compact car shoppers that the Dart is a solid and affordable option.
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