Tag Archives: Kia Sorento

Georgia Plant Assembles One-Millionth Kia Vehicle in U.S.

Kia_Oval_4C_XLKia is still considered an up-and-coming car brand in the United States, but the Korean automaker hit a major milestone this week, producing their one-millionth vehicle in the United States.

The one-millionth vehicle was a snow white pearl 2014 Sorento SXL assembled at Kia’s manufacturing plant in West Point, Ga. Since the plant opened in 2009, it has created more than 11,000 jobs for the region, and today the plant produces the Kia Optima and the Kia Sorento for hundreds of dealerships across the country.

Byung Mo Ahn, Group president and CEO for Kia Motors America and Kia Motors Manufacturing Georgia, had nothing but praise for the West Point workers, stating, “People are the heart and soul of this company, and our team members’ commitment to world class quality is one of the major driving forces behind Kia’s unprecedented sales and market share growth in the U.S. over the last few years.” He also called the one-millionth vehicle milestone “a tremendous achievement” which Kia “can take great pride in.”

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Kia Web Series Features Real Moms, “Everyday Answers”

Automakers are making a concerted effort to appeal to families looking for a new vehicle that will suit their needs. Chrysler is redubbing the “soccer mom” the “supermom,” and the 2014 Honda Odyssey will come with a convenient built-in car vacuum for cleaning up stray Cheerios and animal crackers. Kia is the latest to reach out to parents, particularly moms, with a new online-only series featuring The Game and Sister, Sister star Tia Mowry.

“POPSUGAR Circle of Moms, Everyday Answers” will be available weekly on POPSUGAR.com with eight total episodes. Each episode will feature Mowry and other moms taking care of everyday errands and other family tasks using the 2014 Kia Sorento CUV. They will also share personal parenting stories and offer tips and advice to new and veteran parents alike.

Kia has already announced that the show will showcase the Sorento’s “family-friendly” features including fold-down third row seating, its Blind Spot Detection System, and more. Michael Sprague, executive vice-president of marketing and communications at KMA, spoke enthusiastically about the partnership, saying, “By partnering with POPSUGAR Circle of Moms, people will be able to see how the Sorento works in real-world scenarios for all types of everyday family activities.”

Annette Gallo, Vice President of Integrated Marketing at POPSUGAR Inc, was similarly excited, saying POPSUGAR was “thrilled” about the partnership. In a joint press release with Kia, Gallo stated, “We continue to push the boundaries of campaign creativity…and this campaign is another great example of that mission.”

“POPSUGAR Circle of Moms, Everyday Answers” is available weekly at POPSUGAR.com.

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