The Specialty Equipment Market Association (SEMA) Show is coming up next week starting October 30 and running through November 2. Parts manufacturers from across the country will be descending upon Las Vegas to browse, network, and see the future of the auto industry. Prior to the show, however, some exhibitors like Chevrolet are giving early previews of what attendees can look forward to.
According to Autoweek, Chevy will be showing off 39 cars at the SEMA Show next week, and most of their focus will be on a number of compact concept vehicles. The Sonic Z-Spec 1, Sonic Z-Spec 2.5, Spark Sinister, Cruze Upscale, and Sonic B-Spec will all be on display, and Chevy will be officially announcing that Z-Spec options will be in production in 2013. Car shoppers can either purchase and install them, or if they are purchasing a new car, they can add the cost of the options onto the price of the car and have the dealership install them.
This news from Chevy shows again that car manufacturers are focusing on compact cars. It is especially telling that Chevy is pushing compact cars at SEMA Show, one of the biggest automotive shows of the year. Also, Chevy’s announcement that Z-Spec options will be available in 2013 proves that they are listening to car shoppers. People have latched onto the idea of their car being customizable and unique to their needs, something that has worked well for the Dodge Dart, and pushing the Z-Spec options is a smart move on Chevy’s part.
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