In what is perhaps the most “No, Duh” moment of the year, Nissan has realized that they can sell more Nissan Leafs if they lower the price.

Sales for the Chevy Volt, one of the Nissan Leaf’s biggest competitors, were disappointingly slow this year until Chevy offered some major discounts totaling about $10,000, a substantial price cut. Since these discounts were introduced this year, the Volt has outsold every other electric car on the market, including the Leaf.

As 2012 is reaching an end, Nissan probably wants to boost sales across the board but particularly for the Leaf. They expected to sell 40,000 Leafs this year, and right now, they are not on track to meet that goal. The question isn’t quality. The Leaf has received solid reviews, and not paying out the nose at the pump is tempting to many drivers. The Nissan Leaf’s problem has always been its price tag. America’s economy might be in recovery, but its base price of $35,200 is still steep.

As of this publication, Nissan has not stated specifically what incentives or discounts will be offered, but we will keep you up to date when those discounts when that information is available. In the meantime, Approved Loan Store is ready to get you into an affordable new or used car today, whether you have good credit, bad credit, or no credit. Get started today by filling out our secure online auto loan application here, and get the latest news and auto buying tips by liking Approved Loan Store on Facebook, following Approved Loan Store on Twitter, and subscribing to Approved Loan Store on YouTube!