Every day, disgruntled consumers take to the internet to complain about everything under the sun. From the recent hilarious Bic Pens for Women debacle to the heartbreaking story of Katie Fisher and Progressive car insurance, American consumers have no trouble expressing their uncensored feelings online. What they might not know, though, is that when it comes to car forums and review sites, the big dogs of the American auto industry are paying attention.
First reported by the Detroit News, car companies are starting to use internet outreach to contact upset customers and resolve their problems. Chrysler’s online customer service unit has contacted almost a half-million customers in the past year alone. They’ve also engaged in online forums and auto news and review websites, posting over 3,000 messages. GM has similarly started their own customer service unit that concentrates on their online outreach across over 100 online forums. So far, the new online outreach has been very successful for both companies. Pietro Gorlier, president of Mopar brand service, parts, and customer care at Fiat-Chrysler, had a lot of praise for the online community because, as he put it, “[T]hat is where the enthusiast communities meet.”
At Approved Loan Store, we have striven from the very beginning to provide many outlets for our customers to connect with us online and provide feedback. It is one of the reasons why we have been so successful. We have listened to what people want in their car buying experience and made it easier from filling out the application to getting the keys to a new or used car. Anyone can go to our website and see the hundreds of customer testimonials, and we want car buyers to like Approved Loan Store on Facebook, follow Approved Loan Store on Twitter, or subscribe to Approved Loan Store on YouTube to get the latest auto news. The big dogs like Chrysler and GM might be just now getting on-board with social media, but at Approved Loan Store, we created a better car buying experience from the beginning by listening to you!
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Yesterday, 
Every month seems to have the obligatory article about how well the auto industry is doing. There have been months of happy reporting about sales increases here and demands increasing there. It is a success story that is an easy topic. The question has always been, though, at the back of my mind how long that luck will hold out. I’ve wondered what the industry was doing to make sure that this increase in sales is the new standard and not just a moment in time. May could be the month that puts all of this progress to the test.