A new study from Digital Air Strike shows that car buyers are using social media and online car review sites before even walking into a dealership.
The study looked at 2,000 car buyers and how they researched cars and dealerships before deciding where to buy a car. Approximately one out of four stated that online review sites are helpful, and an overwhelming 81 percent stated that they look at review scores. Many of the usual car-buying websites were mentioned in the study, but surprisingly, the survey showed that car buyers are researching dealerships on Facebook, the popular social networking website.
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