Tag Archives: DC

Kia Reveals Final Justice League-Themed Sorento

Justice League Kia SorentoFor the past year, Kia has been auctioning off Justice League-themed vehicles to benefit the DC Entertainment’s charity We Can Be Heroes. These specialty vehicles have included a Batman Kia Optima as part of New York Comic Con, a Wonder Woman Sportage, and five other vehicles based on Green Lantern, The Flash, Aquaman, and Cyborg.

Bringing the project full circle, Kia revealed the final Justice League vehicle at the San Diego Comic Con last week. The final vehicle was a Kia Sorento with all seven members of the Justice League featured prominently on the side of the vehicle and “Justice League” printed across the hood of the car. Inside, each seat is themed around a Justice League member with Superman in the driver’s seat. Famed comic book writer and artist Jim Lee designed the vehicle.

Bidding for the Sorento ends today, and with 18 bids, the Sorento is currently going for $38,100. To bid on the Sorento or any of the other auction items, go to http://stores.ebay.com/we-can-be-heroes.

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Kia Announces Super Hero-Themed Line-Up

Last Friday, we told you about Kia’s custom Batman-themed Optima which was on display as part of DC’s Darkness & Light art exhibition. We thought it was a fun idea considering that New York Comic Con was also happening this past weekend, and maybe the exhibition would get some attention from the comic book crowd.

As it turns out, Kia has bigger plans with DC. Very soon, Kia will be offering custom cars themed after Batman, The Flash, Cyborg, Aquaman, Superman, Green Lantern, and Wonder Woman. They will be revealed at special events across the country and then auctioned off for charity benefiting DC’s “We Can Be Heroes” initiative.

Reading over some of the coverage of Kia’s announcement, I think some people missed the point. Time Magazine’s Brad Tuttle called it an “odd” strategy and wondered whether Batman would have driven a Kia Optima. “The practical, commuter brand just wouldn’t be rugged (or bulletproof) enough to suit a Batman’s crime-fighting activities, and Kia’s reputation for affordability wouldn’t be a match for Wayne’s billionaire playboy mystique.” He also made the odd comment that the Wonder Woman car would be the “girliest” Kia model.

Do I need to remind Time Magazine that Batman isn’t real? The point isn’t that Batman would drive this car. If that were the case, it would be completely impractical for any normal American consumer to own and drive. The point is that Kia is increasing brand awareness while also supporting a good cause. The people bidding on the cars will be much more interested in having a piece of car and comics memorabilia and helping families in the drought-stricken Horn of Africa.

Besides that, there are a lot of words I would use to describe Wonder Woman. Girly is not one of them.

To learn more about “We Can Be Heroes,” check out their website here. If you are looking for a great new or used car, Approved Loan Store wants to help you! Good credit, bad credit, no credit, we want to be your automotive heroes! Fill out our secure online auto loan application here, and get the latest auto news and buying tips by liking Approved Loan Store on Facebook, following Approved Loan Store on Twitter, and subscribing to Approved Loan Store on YouTube!