Last Friday, we told you about Kia’s custom Batman-themed Optima which was on display as part of DC’s Darkness & Light art exhibition. We thought it was a fun idea considering that New York Comic Con was also happening this past weekend, and maybe the exhibition would get some attention from the comic book crowd.
As it turns out, Kia has bigger plans with DC. Very soon, Kia will be offering custom cars themed after Batman, The Flash, Cyborg, Aquaman, Superman, Green Lantern, and Wonder Woman. They will be revealed at special events across the country and then auctioned off for charity benefiting DC’s “We Can Be Heroes” initiative.
Reading over some of the coverage of Kia’s announcement, I think some people missed the point. Time Magazine’s Brad Tuttle called it an “odd” strategy and wondered whether Batman would have driven a Kia Optima. “The practical, commuter brand just wouldn’t be rugged (or bulletproof) enough to suit a Batman’s crime-fighting activities, and Kia’s reputation for affordability wouldn’t be a match for Wayne’s billionaire playboy mystique.” He also made the odd comment that the Wonder Woman car would be the “girliest” Kia model.
Do I need to remind Time Magazine that Batman isn’t real? The point isn’t that Batman would drive this car. If that were the case, it would be completely impractical for any normal American consumer to own and drive. The point is that Kia is increasing brand awareness while also supporting a good cause. The people bidding on the cars will be much more interested in having a piece of car and comics memorabilia and helping families in the drought-stricken Horn of Africa.
Besides that, there are a lot of words I would use to describe Wonder Woman. Girly is not one of them.
To learn more about “We Can Be Heroes,” check out their website here. If you are looking for a great new or used car, Approved Loan Store wants to help you! Good credit, bad credit, no credit, we want to be your automotive heroes! Fill out our secure online auto loan application here, and get the latest auto news and buying tips by liking Approved Loan Store on Facebook, following Approved Loan Store on Twitter, and subscribing to Approved Loan Store on YouTube!