Tag Archives: Ram

Ram Truck “Farmer” Ad Dominates Super Bowl

When it comes to the Super Bowl commercials, the Budweiser Clydesdales usually reign supreme both with the quality of the ad and the popularity. This year, however, Budweiser was unseated by Ram Trucks’ dedication to the American farmer.

Ram’s “Farmer” is a take on Paul Harvey’s famous FFA speech “So God Made a Farmer.” The speech praises the farmer’s mix of strength, gentility, and perseverance, stating, “God said I need somebody strong enough to clear trees and heave bales, yet gentle enough to wean lambs and pigs and tend to pink combed pullets; who will stop his mower for an hour to splint the broken leg of a meadowlark.” The ad is accompanied by images of a church, an American flag, the family dog, and a farmer working hard in the fields with his trusty Ram truck by his side.

You can see the full ad here:

It didn’t have special effects, celebrities, or swimsuit models, and yet this simple ad made a definite impression on audiences, earning it over 13 million views on YouTube. The ad’s success has also benefited American farmers with Ram donating $1 million back to the National FFA Organization.

Readers, what do you think? Did Ram’s “Farmer” ad win you over? What were your favorite car ads of the Super Bowl? Leave a comment below, and let us know what you think!

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AOL Autos Announces Technology of the Year Award Winner

This year, AOL Autos gave out its first Technology of the Year Award, and the Chrysler Uconnect was victorious in a very competitive field of “connective” technology.

The other five finalists for the award included the MyFord Mobile app, the Audi connect with Google Maps, Cadillac’s CUE system, Honda’s LaneWatch, and Nissan’s Tire Pressure Alert and Refill System. These systems improved driver safety, made navigational systems more user-friendly, and allowed drivers to access the internet on the go.

Chrysler’s Uconnect won over both the judges and AOL Auto readers alike. AOL Autos Editor-in-Chief David Kiley praised the system, saying, “It was easy to use, it was intuitive. It worked perfectly with our phones. The voice control worked just right, and it had enough new features to qualify it as new among our nominees for 2012. Technology that works the way it’s supposed to? Well, that could be the new definition of state-of-the-art.”

The new Chrysler Uconnect is available in the 2013 Ram 1500 and Dodge Viper, and it will soon be available in all new Chrysler, Jeep, Dodge, and Ram models.

Readers, we want to hear from you! Does this award make you more likely to check out the Uconnect and the new Chrysler, Jeep, Dodge, and Ram line-up? Have you had the chance to try out the new Uconnect? Leave a comment below, and let us know what you think!

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