Tag Archives: Super Bowl

“Imported from Detroit” Pays Off Big for Chrysler

Chrysler’s “Imported from Detroit” has received critical praise and accolades ever since its premiere at the 2011 Super Bowl, but all the awards in the world don’t mean anything if the campaign isn’t translating into more sales. Two years later, Chrysler can now say definitively that “Imported from Detroit” has paid off for the company in a big way.

According to Chrysler President and CEO Saad Chehab, the Chrysler brand sales went up 36 percent from 2011 to 2012, and Chrysler sales were up 100,000 units in 2012. Their goal was to see a 40 percent year-over-year growth with the “Imported from Detroit” campaign before then adding a new Chrysler 200 in 2014 and a new Chrysler 300 in 2015, and so far, it looks like they will easily meet that goal.

Why was “Imported from Detroit” such a success? For one, it was a beautifully unified campaign. Every ad fit together as far as the look, the music, and overall message. The original ad with Eminem was a solid base for them to build on and feature some of Detroit’s local heroes. Beyond that, the message of the campaign hit a chord with Americans. In a time when our country was struggling, this ad was a message of hope. It encouraged car buyers to support their own and to be a part of reviving Detroit. Americans weren’t just buying a car, they were helping their own. This is what the “Imported from Detroit” campaign was all about.

Watch the original Chrysler 2011 Super Bowl ad here:

Readers, we want to hear from you! Did the “Imported from Detroit” campaign make you more likely to check out Chrysler? Which new Chrysler model are you looking forward to the most? Leave a comment below, and let us know what you think!

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Ram Truck “Farmer” Ad Dominates Super Bowl

When it comes to the Super Bowl commercials, the Budweiser Clydesdales usually reign supreme both with the quality of the ad and the popularity. This year, however, Budweiser was unseated by Ram Trucks’ dedication to the American farmer.

Ram’s “Farmer” is a take on Paul Harvey’s famous FFA speech “So God Made a Farmer.” The speech praises the farmer’s mix of strength, gentility, and perseverance, stating, “God said I need somebody strong enough to clear trees and heave bales, yet gentle enough to wean lambs and pigs and tend to pink combed pullets; who will stop his mower for an hour to splint the broken leg of a meadowlark.” The ad is accompanied by images of a church, an American flag, the family dog, and a farmer working hard in the fields with his trusty Ram truck by his side.

You can see the full ad here:

It didn’t have special effects, celebrities, or swimsuit models, and yet this simple ad made a definite impression on audiences, earning it over 13 million views on YouTube. The ad’s success has also benefited American farmers with Ram donating $1 million back to the National FFA Organization.

Readers, what do you think? Did Ram’s “Farmer” ad win you over? What were your favorite car ads of the Super Bowl? Leave a comment below, and let us know what you think!

Are you ready to get into a new or used car or truck? Approved Loan Store wants to help YOU! Good credit, bad credit, no credit, we will work with you to get the car you want at terms you can afford! Get started today by filling out our secure online auto application here, and connect with Approved Loan Store on Facebook, Twitter, and YouTube!

Jeep Super Bowl Ad Pays Tribute to Troops

Last Sunday was the Super Bowl, and as usual, the commercials were talked about almost as much as the game. In 2012, Chrysler’s Imported from Detroit was one of the most discussed ads of the night, and this year, Jeep had an ad that Americans won’t easily forget.

Jeep used their Super Bowl commercial titled Whole Again to pay tribute to America’s service men and women. Narrated by Oprah Winfrey, the commercial recognized the sacrifices made by these brave men and women, from the missed family dinners to missed basketball games. They show a soldier holding his dog tags and a family praying over their father’s picture, and the commercial ends with a joyful homecoming with a town welcoming soldiers home.

A lot of companies have done tributes to America’s service men and women throughout the years, but what I really loved about Jeep’s commercial was how they paid tribute to the families as well. They recognized the lonely nights and the tears shed by spouses back home. Children grow up and celebrate milestones without their mother or father present. Americans who choose to serve are making sacrifices, but these spouses and children are making sacrifices as well. I appreciate that Jeep recognized them and their struggles.

You can watch the full ad here:

Readers, we want to hear from you. What did you think of Jeep’s ad? What was your favorite car commercial from the Super Bowl? Leave a comment below, and let us know what you think!

Are you ready to get into a new or used car? Approved Loan Store wants to help you! Good credit, bad credit, no credit, we will work to get you a car you want at terms you can afford! Get started today by filling out our secure online auto loan application here, and be sure to like Approved Loan Store on Facebook, follow Approved Loan Store on Twitter, and subscribe to Approved Loan Store on YouTube!

Have Celebrity Car Endorsements Gone Too Far? Batman Reviews Hyundai i30

These days, every car manufacturer is looking for a celebrity to promote their latest, hottest models. Justin Bieber has his chrome Fisker Karma, Charlie Sheen drove a FIAT 500 Abarth through his house in FIAT’s “House Arrest” commercial, and Jerry Seinfeld tried to get his hands on an Acura NSX in last year’s Super Bowl commercial. Recombu Cars, a new source for independent car news and reviews, is taking a new route with the celebrity endorsement and soliciting the opinions of fictional characters.

Their first (and hopefully not last) “celebrity” auto critic is none other than Bruce Wayne’s famous alter-ego, Batman. Recombu Cars’ Rory Reid was filming a typical video review of the Hyundai i30 in Central London when his review was hijacked by the caped crusader. To say that Batman was initially underwhelmed by the i30 is an understatement. When Reid praised the i30’s spacious interior with plenty of room for families, Batman growled, “My parents are dead.”

By the end of the review, though, Batman had softened to the i30 and even begrudgingly asked if it came in black. I still doubt that Batman will pick up the i30 considering how much trouble he had with the voice-activated entertainment center. “Play CD…play CD…swear to CD!”

You can watch the full review below:

At Approved Loan Store, we’re not so sure we would take Batman’s advice in picking out a new car, but our special finance representatives are ready and willing to help you, whether you have a year and model in mind or if you are just starting your car search. Fill out our secure online auto loan application here to get started, and keep up with the latest auto news by liking Approved Loan Store on Facebook, following Approved Loan Store on Twitter, and subscribing to Approved Loan Store on YouTube!