Tag Archives: troops

Jeep Super Bowl Ad Pays Tribute to Troops

Last Sunday was the Super Bowl, and as usual, the commercials were talked about almost as much as the game. In 2012, Chrysler’s Imported from Detroit was one of the most discussed ads of the night, and this year, Jeep had an ad that Americans won’t easily forget.

Jeep used their Super Bowl commercial titled Whole Again to pay tribute to America’s service men and women. Narrated by Oprah Winfrey, the commercial recognized the sacrifices made by these brave men and women, from the missed family dinners to missed basketball games. They show a soldier holding his dog tags and a family praying over their father’s picture, and the commercial ends with a joyful homecoming with a town welcoming soldiers home.

A lot of companies have done tributes to America’s service men and women throughout the years, but what I really loved about Jeep’s commercial was how they paid tribute to the families as well. They recognized the lonely nights and the tears shed by spouses back home. Children grow up and celebrate milestones without their mother or father present. Americans who choose to serve are making sacrifices, but these spouses and children are making sacrifices as well. I appreciate that Jeep recognized them and their struggles.

You can watch the full ad here:

Readers, we want to hear from you. What did you think of Jeep’s ad? What was your favorite car commercial from the Super Bowl? Leave a comment below, and let us know what you think!

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