Tag Archives: Imported from Detroit

“Imported from Detroit” Pays Off Big for Chrysler

Chrysler’s “Imported from Detroit” has received critical praise and accolades ever since its premiere at the 2011 Super Bowl, but all the awards in the world don’t mean anything if the campaign isn’t translating into more sales. Two years later, Chrysler can now say definitively that “Imported from Detroit” has paid off for the company in a big way.

According to Chrysler President and CEO Saad Chehab, the Chrysler brand sales went up 36 percent from 2011 to 2012, and Chrysler sales were up 100,000 units in 2012. Their goal was to see a 40 percent year-over-year growth with the “Imported from Detroit” campaign before then adding a new Chrysler 200 in 2014 and a new Chrysler 300 in 2015, and so far, it looks like they will easily meet that goal.

Why was “Imported from Detroit” such a success? For one, it was a beautifully unified campaign. Every ad fit together as far as the look, the music, and overall message. The original ad with Eminem was a solid base for them to build on and feature some of Detroit’s local heroes. Beyond that, the message of the campaign hit a chord with Americans. In a time when our country was struggling, this ad was a message of hope. It encouraged car buyers to support their own and to be a part of reviving Detroit. Americans weren’t just buying a car, they were helping their own. This is what the “Imported from Detroit” campaign was all about.

Watch the original Chrysler 2011 Super Bowl ad here:

Readers, we want to hear from you! Did the “Imported from Detroit” campaign make you more likely to check out Chrysler? Which new Chrysler model are you looking forward to the most? Leave a comment below, and let us know what you think!

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Jeep Super Bowl Ad Pays Tribute to Troops

Last Sunday was the Super Bowl, and as usual, the commercials were talked about almost as much as the game. In 2012, Chrysler’s Imported from Detroit was one of the most discussed ads of the night, and this year, Jeep had an ad that Americans won’t easily forget.

Jeep used their Super Bowl commercial titled Whole Again to pay tribute to America’s service men and women. Narrated by Oprah Winfrey, the commercial recognized the sacrifices made by these brave men and women, from the missed family dinners to missed basketball games. They show a soldier holding his dog tags and a family praying over their father’s picture, and the commercial ends with a joyful homecoming with a town welcoming soldiers home.

A lot of companies have done tributes to America’s service men and women throughout the years, but what I really loved about Jeep’s commercial was how they paid tribute to the families as well. They recognized the lonely nights and the tears shed by spouses back home. Children grow up and celebrate milestones without their mother or father present. Americans who choose to serve are making sacrifices, but these spouses and children are making sacrifices as well. I appreciate that Jeep recognized them and their struggles.

You can watch the full ad here:

Readers, we want to hear from you. What did you think of Jeep’s ad? What was your favorite car commercial from the Super Bowl? Leave a comment below, and let us know what you think!

Are you ready to get into a new or used car? Approved Loan Store wants to help you! Good credit, bad credit, no credit, we will work to get you a car you want at terms you can afford! Get started today by filling out our secure online auto loan application here, and be sure to like Approved Loan Store on Facebook, follow Approved Loan Store on Twitter, and subscribe to Approved Loan Store on YouTube!