In the 2002 film My Big Fat Greek Wedding, Toula (Nia Vardalos) wants to go back to school but is worried that her father will never allow it because he is the “head of the house.” She confides these fears to her mother Maria, and Maria delivers one of the most memorable lines of the film. “Let me tell you something, Toula. The man is the head, but the woman is the neck. And she can turn the head any way she wants.”
There is new research on how married couples purchase vehicles that pretty much proves what Maria and wives the world over already know. Women have a great deal of influence over their husband’s decisions, and most of the time, the husband doesn’t even know they are being swayed one way or the other.
According to a survey from the Alliance of Automobile Manufacturers, 72 percent of married male auto buyers think they have more influence over car they will purchase. By comparison, 60 percent of women think they have more influence over the final purchase. Over half of women and almost three-quarters of men think they have the final say. While some wives or husbands might defer to their spouse, there will clearly be some overlap of the husband and wife both thinking they made the decision.
Some people might ask why I think it is more likely that wives have more influence than the husbands. After all, these wives could think that they are influencing the decision when they really are not. The reason why I tend to believe the wives is because these days, women purchase 60 percent of all new cars and 53 percent of all used cars. They dominate their male counterparts in buying both new and used cars, and they are more experienced buying a car, whether they are buying it with or without a husband.
Man or woman, male or female, every car buyer wants the same thing, to get the best deal possible on the car they want. Approved Loan Store can help! Whether if you have good credit, bad credit, or no credit, we will work with you to get the right car at terms you can afford! Get started today by filling out our secure online auto loan application here, and for more auto news and buying tips, be sure to like Approved Loan Store on Facebook, follow Approved Loan Store on Twitter, and subscribe to Approved Loan Store on YouTube!
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