Tag Archives: testimonial

Car Loan Lengths Increase in First Quarter

As car purchases are going up, car buyers are taking their time paying off their car loans.

According to Experian’s car loans division, the average length of a new car loan was 64 months in the first quarter of 2012, and 73 to 84-month-long auto loans have gone up 15.4 percent. On average, car loans ran about $25,995 which was $589 more than last year, and the average monthly payment was $461.

Analysts attribute these longer auto loan term lengths to an increase in auto loans for consumers with challenged credit. They want to take lower monthly payments to ensure that they will be able to afford their payments and won’t further damage their credit with a late payment. As this study makes the rounds in the news, I predict that the industry will see even more consumers with challenged credit applying for auto loans because they know that so many other consumers have been able to negotiate longer loan term lengths.

At Approved Loan Store, we want to get you into the car you want with loan terms you can afford! Fill out our secure online auto loan application here, and keep up with the latest news and trends from the auto industry by liking Approved Loan Store on Facebook and following Approved Loan Store on Twitter!

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Study: What Do Car Buyers Want?

Recently we put together an article that look at the advertising practices of the major car companies. It was asking the question of just where the money was to keep the sales the industry is enjoying to keep on coming. There has been a wide range of ways that the industry has been trying to reach out to everyone buying a car. To better answer the question of just what works to attract someone to a car, a report has come out that looks to give the car makers a better idea of what they need to do.

Phoenix Marketing International is reporting on an analysis of advertising practices of 2011. They found in their studies that the most successful way to advertise to the customer was with messaging about innovation and efficiency. They also noted that the message needed to be clear, believable, and informative.

One of the most interesting findings was the difference between the luxury customers and those looking for non-luxury cars. The luxury buyers preferred a serious tone that complimented the attractiveness of the vehicle. On the flip side, buyers looking at the non-luxury cars responded better to ads that emphasized being humorous, clever, and entertaining.

Fuel efficiency was also something that many people are looking for today. With the way people have been with gas prices these days, it’s not really surprising. Hybrids have been doing very well due to demand for high fuel-efficiency cars, and compact cars have seen a similar boost.

No matter what you’re looking for in a new or used car, be it efficiency or glamor, Approved Loan Store is looking to help you find it.  Fill out an application online to work with our representatives to find that car.  See our long list of happy customers in our testimonials section.  Also be sure to like us on Facebook and follow us on Twitter to see all the current news in the auto financial world.

Image(s): FreeDigitalPhotos.net

Don’t Be a Yo-Yo: Avoiding the Latest Auto Scam

You go into a dealership and they set you up with car that you want. You sit down with the man in charge of finances and he gets you set up with a great deal. Everything is looking great and the dealership even lets you drive home with car even though the sale hasn’t been finalized. You get home and can’t help but smile at your good fortune. The house of cards doesn’t crumble until the next day, when the dealership calls to have you come back in. Suddenly the financing that you were offered has fallen through and now you’re being asked to sign a new deal with a higher interest rate or a much higher required down payment.

This dilemma has a name, and it’s one that has consumer groups asking the FTC to do something about it. It’s referred to as a “yo-yo scam.” The NY Times has an article on this very thing where they define the scam as where the salesperson “pulls the consumer back to the dealer, like a yo-yo on a string.”

Christopher Kukla, Center for Responsible Lending’s senior counsel for government affairs, says the the dealers will do this scam because once a consumer takes home the car, they believe the deal to be done. That means they aren’t in the market anymore, not researching for better loans at other dealerships. If the buyer refuses to the new agreement, they hit a road block on getting the down-payment back or their trade-in returned. Typically the trade-in has already been sold. The ones that are targeted by this scam are usually suffering from low incomes and bad credit.

The advocacy groups are asking that the FTC step in to put an end to this practice. They believe that it gives dealers an unfair upper hand in negotiations. The National Automobile Dealers Association has dismissed the claim however, saying that the practice is not prevalent. We here at Approved Loan Store would like to hear your thoughts on the matter. Have you ever been a victim of the yo-yo scam?

Approved Loan Store helps people with bad credit find the car they want. We are not in the business of deception, we pride ourselves on being honest with customers. Don’t take our word for it, we have over a hundred people providing testimonials on the quality of our business. Fill out the application, we would like to work with you. Like us on Facebook to see all the latest industry trends and be sure to also follow us on Twitter.

Approved Loan Store: Our 100th Customer Testimonial!

This week, Approved Loan Store hit a major milestone. We got our 100th customer testimonial, posted right here on ApprovedLoanStore.com!

Customer service is a top priority to everyone here at Approved Loan Store. From the initial phone call through your scheduled appointment at a partner dealership, we make the process of getting a new car fast and easy. Read our customer testimonials here, and check out all of our video testimonials on our YouTube channel here.

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