Tag Archives: advertising

Study: What Do Car Buyers Want?

Recently we put together an article that look at the advertising practices of the major car companies. It was asking the question of just where the money was to keep the sales the industry is enjoying to keep on coming. There has been a wide range of ways that the industry has been trying to reach out to everyone buying a car. To better answer the question of just what works to attract someone to a car, a report has come out that looks to give the car makers a better idea of what they need to do.

Phoenix Marketing International is reporting on an analysis of advertising practices of 2011. They found in their studies that the most successful way to advertise to the customer was with messaging about innovation and efficiency. They also noted that the message needed to be clear, believable, and informative.

One of the most interesting findings was the difference between the luxury customers and those looking for non-luxury cars. The luxury buyers preferred a serious tone that complimented the attractiveness of the vehicle. On the flip side, buyers looking at the non-luxury cars responded better to ads that emphasized being humorous, clever, and entertaining.

Fuel efficiency was also something that many people are looking for today. With the way people have been with gas prices these days, it’s not really surprising. Hybrids have been doing very well due to demand for high fuel-efficiency cars, and compact cars have seen a similar boost.

No matter what you’re looking for in a new or used car, be it efficiency or glamor, Approved Loan Store is looking to help you find it.  Fill out an application online to work with our representatives to find that car.  See our long list of happy customers in our testimonials section.  Also be sure to like us on Facebook and follow us on Twitter to see all the current news in the auto financial world.

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Auto Advertising Changes For New Trend of Buyers

Car buyers have been struggling along with the auto industry and now are both seeing an upturn in their situation with the economy finally recovering.  With more money in their pocket, they are wanting to get back in the seat. The problem the industry is facing, however, is how to advertise to the interested party.

According to a report by the Foresight Research, buyers have begun to turn away from advertising that makes the car out to be “sporty” or “fun to drive.” People are looking to get quality out of their vehicle, they care more about seeing a vehicle as “competitive” and in “discounts.”

The constant rising of gas prices has also given rise to the consumer who wants to make sure that their car has good fuel economy. The report also notes that brand recognition still plays a large role in what people purchase. Due to that, it’s not really surprising that the strong sales in February were in part to the fuel efficient cars such as the Honda Civic and Ford Focus.

Go online to Approved Loan Store and apply to get driving away in the car you want, be it practical for the family or for a sporty fun ride. Be sure to check out and like our Facebook page to see all the latest on news and testimonials from our satisfied customers.

Image: scottchan / FreeDigitalPhotos.net