Tag Archives: fuel effcient

Study: What Do Car Buyers Want?

Recently we put together an article that look at the advertising practices of the major car companies. It was asking the question of just where the money was to keep the sales the industry is enjoying to keep on coming. There has been a wide range of ways that the industry has been trying to reach out to everyone buying a car. To better answer the question of just what works to attract someone to a car, a report has come out that looks to give the car makers a better idea of what they need to do.

Phoenix Marketing International is reporting on an analysis of advertising practices of 2011. They found in their studies that the most successful way to advertise to the customer was with messaging about innovation and efficiency. They also noted that the message needed to be clear, believable, and informative.

One of the most interesting findings was the difference between the luxury customers and those looking for non-luxury cars. The luxury buyers preferred a serious tone that complimented the attractiveness of the vehicle. On the flip side, buyers looking at the non-luxury cars responded better to ads that emphasized being humorous, clever, and entertaining.

Fuel efficiency was also something that many people are looking for today. With the way people have been with gas prices these days, it’s not really surprising. Hybrids have been doing very well due to demand for high fuel-efficiency cars, and compact cars have seen a similar boost.

No matter what you’re looking for in a new or used car, be it efficiency or glamor, Approved Loan Store is looking to help you find it.  Fill out an application online to work with our representatives to find that car.  See our long list of happy customers in our testimonials section.  Also be sure to like us on Facebook and follow us on Twitter to see all the current news in the auto financial world.

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The Top Names in Auto Reviews, All in One Place

After years of searching Edmunds, Consumer Reports, and MSN Autos for the best cars on the market, consumers can now get the most relevant vehicle reviews all in one place.

TotalCarScore.com is being dubbed the Rotten Tomatoes of car sites, and the similarities are striking. When searching for a car on Total Car Score, readers will get the TCS review plus an average score based on reviews from some of the top review sites. Unlike Rotten Tomatoes, though, TCS users can customize the sources that TCS is using to calculate the score, so if they didn’t agree with MSN Autos’ review, they can view the average score without MSN Autos.

After browsing the site, I think that car shoppers are really going to love the features that TotalCarScore offers. Aside from reviews, there are links to the manufacturer, online forums for owners, the owner manuals, and comparison tests. We love it because Approved Loan Store has access to a wide inventory of cars, and no matter what make or model, we can find it. Once our Approved Loan Store customers have set up an appointment with their Special Finance Representative, they can go to TotalCarScore.com and figure out which makes and models could be right for them. That way, they can come into their appointment prepared, and they can get into a great car quicker!

Are you ready for Approved Loan Store to get you approved? Fill out our secure online auto loan application here, and keep up with the latest auto news by liking Approved Loan Store on Facebook and following Approved Loan Store on Twitter.

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New Fuel Standard Predicted to Help Auto Industry

The news has been coming out recently about how much consumers are looking to getting more fuel efficient cars in an effort to deal with the rise in gas prices. Many hybrid classes have benefited not only from the resurgence of the auto industry such as the Ford Focus. It’s clear that the pump is what is really on people’s minds these days when looking to invest in buying a car.

A new report from Citi Investment Research and Analysis, along with Ceres, is predicting that the new fuel standards being enforced by federal regulations is going to be a massive benefit for the auto industry. The new 54.5 MPG standard is expected to increase the industry as a whole by 5.3 percent into 2020, bringing it up to $4.76 billion. The major auto makers (Ford, Chrysler, and General Motors) are looking to see improvements of around 4 percent.

Carol Lee Rawn is the transportation director of Ceres, and she sees that this new standard of fuel efficiency in cars is definitely going to help the industry. She says that, “Automakers who invest in more efficient vehicles are investing wisely. Given the volatility of gas prices – and the likelihood that they’ll head through the roof again – it’s clear that customers want better fuel economy and delivering it means a better bottom line for the industry.”

Regardless of your credit, Approved Loan Store is wanting to make sure you get the fuel efficient car you want. Fill out an application today and see how we can help you. Be sure to follow us on Twitter, and like us on Facebook, to see all the latest trends in the industry. If you’re still not convinced, check out our Youtube page to see our satisfied customers.

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Gas Prices Increasing Used Car Prices?

There’s been a lot of news on the rise of gas prices lately. With the increase of sales for the auto industry, it’s clear that people are looking for a car that spends more time on the road and less at the pump.

Kelly Blue Book has put out a report stating that rising gas prices might be driving the used car prices up 20 percent this year. While prices only saw a moderate growth of .4 percent in February, the prices saw a fast increase in the final week of the month. Compact cars rose 1.3 percent in that time and hybrids had an 3.6 percent increase.

Alec Gutierrez, senior market analyst of automotive insights for Kelly Blue Book, said of the increase, “Dealers have been aggressively bidding on fuel-efficient vehicles at auction as consumer demand increases in response to rising gas prices. If the past is any indication of things to come, Kelley Blue Book could see values of used fuel-efficient vehicles increase more than 20 percent during the course of the next few months.”

Now is definitely the time to get into the dealership to get the car that you’ve been wanting. There is a wide range of fuel-efficient models, new and used, to choose from. Apply online on Approved Loan Store’s website and see how we can pair you up with a local dealer. Check out our Facebook page and you can read the latest industry trends and see testimonials from our satisfied customers.

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Auto Advertising Changes For New Trend of Buyers

Car buyers have been struggling along with the auto industry and now are both seeing an upturn in their situation with the economy finally recovering.  With more money in their pocket, they are wanting to get back in the seat. The problem the industry is facing, however, is how to advertise to the interested party.

According to a report by the Foresight Research, buyers have begun to turn away from advertising that makes the car out to be “sporty” or “fun to drive.” People are looking to get quality out of their vehicle, they care more about seeing a vehicle as “competitive” and in “discounts.”

The constant rising of gas prices has also given rise to the consumer who wants to make sure that their car has good fuel economy. The report also notes that brand recognition still plays a large role in what people purchase. Due to that, it’s not really surprising that the strong sales in February were in part to the fuel efficient cars such as the Honda Civic and Ford Focus.

Go online to Approved Loan Store and apply to get driving away in the car you want, be it practical for the family or for a sporty fun ride. Be sure to check out and like our Facebook page to see all the latest on news and testimonials from our satisfied customers.

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