Recently we put together an article that look at the advertising practices of the major car companies. It was asking the question of just where the money was to keep the sales the industry is enjoying to keep on coming. There has been a wide range of ways that the industry has been trying to reach out to everyone buying a car. To better answer the question of just what works to attract someone to a car, a report has come out that looks to give the car makers a better idea of what they need to do.
Phoenix Marketing International is reporting on an analysis of advertising practices of 2011. They found in their studies that the most successful way to advertise to the customer was with messaging about innovation and efficiency. They also noted that the message needed to be clear, believable, and informative.
One of the most interesting findings was the difference between the luxury customers and those looking for non-luxury cars. The luxury buyers preferred a serious tone that complimented the attractiveness of the vehicle. On the flip side, buyers looking at the non-luxury cars responded better to ads that emphasized being humorous, clever, and entertaining.
Fuel efficiency was also something that many people are looking for today. With the way people have been with gas prices these days, it’s not really surprising. Hybrids have been doing very well due to demand for high fuel-efficiency cars, and compact cars have seen a similar boost.
No matter what you’re looking for in a new or used car, be it efficiency or glamor, Approved Loan Store is looking to help you find it. Fill out an application online to work with our representatives to find that car. See our long list of happy customers in our testimonials section. Also be sure to like us on Facebook and follow us on Twitter to see all the current news in the auto financial world.