In the first quarter of 2013, Subaru’s US sales went up 17 percent. January 2013 was 21 percent higher than January 2012; February was 11 percent higher; March was 13 percent higher; April was 25 percent higher; and May was 34 percent higher. According to Subaru, almost half of its global sales are here in the United States, and they have projected that the company will surpass its 2016 sales goal of 380,000 US units sold before the end of the 2013 business year.
With Subaru selling so well, however, production plants are running at full capacity so that they don’t run into dealer shortages. Subaru CEO recently told the Wall Street Journal, “If this situation persists, we’ll face a supply shortage.” If that is true, car shoppers who are considering getting a Subaru would be wise to purchase sooner than later this year.
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