The Geneva Auto Show wraps up this Sunday, and auto journalists are already asking what the show says about the future of cars, specifically “green” vehicles. Is the auto industry making progress in hybrids and electric cars, and will people buy them when they hit the market?
There is an odd disconnect between what people involved with the show and the auto industry are saying and the reality at the auto show. In a piece for the New York Times, writer Christopher F. Schuetze highlights the dissonance at the show, pointing out that only 10 percent of the cars at the show are eco-friendly and then quoting politicians and the president of the Geneva Auto Show who praise the auto industry’s integration of green technology. 10 percent is hardly complete integration, especially at an auto show meant to show the best and latest in automotive technology.
Unfortunately, there is a good reason why the auto industry is praising green technology while quietly relegating electric car technology to the concepts. The truth is that the auto industry still relies too much on big car sales, cars that scream “real man” in their advertising. The auto industry will never move past gas-guzzlers to electric and hybrid cars until they wean themselves off of this outdated idea of a manly car and learn how to properly market green cars.
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Vehicles are more fuel efficient than ever. The average fuel economy of the US light-duty fleet has seen a 40 percent improvement in forty years, and every year, automakers are making ambitious goals of cutting vehicle weight or pushing their hybrid and electric models. These efforts might be undercut, however, by poor driving habits.
In an effort to match their 2012 sales, Toyota is offering 
In recent months, some automakers have been criticized for exaggerating the fuel economy of their newer models, and in response, the 
As 2013 kicks into gear with 
Since they hit the market, electric cars and hybrids have had trouble really finding their audience. Everyone loves to pay less on gas, but 
If you purchased a new vehicle in 2012, you most likely chose a vehicle with higher fuel economy than any of your previous cars.
Getting consumers to adapt to new technology is tough, and the electric car has faced its fair share of challenges. Sales numbers for electric cars in November, however, bode well for the future of the electric car.
Back in October, we brought you the nominees for the 
It isn’t even Halloween yet, and already auto enthusiasts are gearing up for the L.A. Auto Show which opens to the public November 30. While many people are excited for the more than 40 car debuts, concept cars from every major auto manufacturer, and celebrity guests, there are also awards up for grabs including the Green Car of the Year.