For a long time, Kia has been considered a scrappy underdog in the U.S. auto market. The brand is known for value rather than flashy designs, and looking over the top selling cars of the past few years, it would seem that flash is winning out. Kia didn’t break the top 10 best-selling cars for 2010, 2011, or 2012, and while Kia won a decent number of design awards in 2012, it isn’t a brand that typically makes headlines.
So why can’t the Kia leadership stop smiling?
Last week, Kia announced that the end of 2012 marked 18 consecutive years of market share growth in the United States. In 1994, Kia started selling in the United States, and they only sold 692 cars that year. Like the tortoise in the classic fable, though, Kia has slowly and steadily built their sales year after year. 100,000 units were sold in 1999, and by 2007, they had tripled that number. They shot past the 500,000 mark in 2012 with sales of 557,599, 15 percent higher sales than the year before.
Though Kia’s sales are impressive, they are still years away from competing with the big dogs. The Ford F-Series, the top selling vehicle of 2012, sold 645,316 units, more than Kia sold overall. Still, other automakers should take lessons from Kia such as their “flexible factories” and model redesigns that sparked a new interest in the brand. Hopefully Kia’s success will push other auto makers to step up their game and produce better and more affordable cars.
Are you ready to get into a new or used car? Approved Loan Store wants to help YOU! Good credit, bad credit, no credit, we will work with you to get a car you want at terms you can afford! Get started today by filling out our secure online auto loan application here, and for more auto news and buying tips, like Approved Loan Store on Facebook, follow Approved Loan Store on Twitter, and subscribe to Approved Loan Store on YouTube!

With almost a third of all auto loans going to subprime buyers, it has never been easier to get an auto loan.
In an effort to match their 2012 sales, Toyota is offering
At the end of January, GM announced that they would be
Auto industry journalists got the chance to show their snarky streak this week in response to Ed Whitacre’s book, American Turnaround: Reinventing AT&T and GM and the Way We Do Business in the USA. To say that some people are skeptical of Whitacre’s grand claims is being charitable.
In recent years, JPMorgan Chase & Co has lagged behind the competition when it comes to auto finance, but they are hoping new leadership will turn their luck around.
With distracted driving a growing problem in the United States, auto repair shops are seeing a boost in business, but they aren’t necessarily happy about it.
In an effort to lessen their environmental impact, Ford has pledged to reduce the waste produced per vehicle by
Hundreds of thousands of vehicles were destroyed in Super Storm Sandy back in October including a substantial amount of new inventory. A question that people are starting to ask is what automakers will do with all these cars, seeing as they are unfit to sell, and Chevrolet is stepping up to make the best out of a bad situation.
The new 2013 models are here, and while conventional wisdom would suggest holding out on buying until any kinks are worked out, a new study suggests that car shoppers might want to buy now.