Recently we put together an article that look at the advertising practices of the major car companies. It was asking the question of just where the money was to keep the sales the industry is enjoying to keep on coming. There has been a wide range of ways that the industry has been trying to reach out to everyone buying a car. To better answer the question of just what works to attract someone to a car, a report has come out that looks to give the car makers a better idea of what they need to do.
Phoenix Marketing International is reporting on an analysis of advertising practices of 2011. They found in their studies that the most successful way to advertise to the customer was with messaging about innovation and efficiency. They also noted that the message needed to be clear, believable, and informative.
One of the most interesting findings was the difference between the luxury customers and those looking for non-luxury cars. The luxury buyers preferred a serious tone that complimented the attractiveness of the vehicle. On the flip side, buyers looking at the non-luxury cars responded better to ads that emphasized being humorous, clever, and entertaining.
Fuel efficiency was also something that many people are looking for today. With the way people have been with gas prices these days, it’s not really surprising. Hybrids have been doing very well due to demand for high fuel-efficiency cars, and compact cars have seen a similar boost.
No matter what you’re looking for in a new or used car, be it efficiency or glamor, Approved Loan Store is looking to help you find it. Fill out an application online to work with our representatives to find that car. See our long list of happy customers in our testimonials section. Also be sure to like us on Facebook and follow us on Twitter to see all the current news in the auto financial world.
Gas has been something we’ve covered here in the past. Gas prices of late have been dropping, but for many months, it was one of the biggest topics on people’s lips. With the economy still slowly recovering, many people have taken the cost of filling up a car into consideration of purchasing a vehicle. There’s been a lot of debates over this subject, one that we covered was the idea of purchasing a hybrid over a normal car with the expectation to save money on gas. No matter which side you fall on, however, it’s no question that the average consumer thinks about the price of fueling up.
Earlier this week, we told you how rising airline ticket prices were pushing families to reconsider road trips for their summer vacations. Well, apparently we aren’t the only ones who see the road trip making a come-back.
News for the airline companies of late hasn’t been the best. The headlines have been negative for both the airlines themselves and for their customers. It’s been bankruptcies or charging more for checking luggage or just the introduction of fees just to store your bag in the overhead. Airfares themselves are on the rise. The cost of summer flights in the US are up 3 percent on average from the past year. That’s an 18 percent increase from 2010. It’s starting to be clear that flying is no longer the go-to solution for a cheap vacation.
Car shoppers looking to get a new set of wheels are doing more than upgrading their ride. They are improving the economy.
With the resurgence of the auto industry being firmly embedded into the news cycle month after month, the major car makers have found themselves questioning just what they have to do to keep themselves there. A recent report from AARP showed that the Millennial generation are the ones with the most buying power. Making up more than 40 percent of the car buying market, there’s been a considerable shift in thinking from the car companies about just who they should be selling their cars to. The youth crowd has been the typical demographic, but with only making up 27 percent of new vehicle sales, it begs the question of just how much effort should be extended to encourage the young to purchase a car?
Earlier this week, we showed why buying a used car is smarter than buying new. The value of a new car will depreciate very quickly only a few years after buying it, so the owner will get a better return on a used car vs. a new car if they eventually have to trade it in. As it turns out, Forbes is talking about the new vs. used car debate as well. A few days after we published 
In the first quarter of 2012, car sales are still on the rise with used car sales making up a large percentage of those sales, and according to 
The price might be right for cars on Craigslist, but car buyers could be putting themselves at risk for hidden problems like missing airbags.
If you want your car to be more fuel-efficient,