These days, women are dominating in higher education, making great strides in the work force, and now, for the first time in the history of the U.S., outnumbering male drivers on the road.
The statistic comes from a University of Michigan study which showed that in 2010, there were 105.7 million women with driver’s licenses compared to 104.3 million men with driver’s licenses. Only 15 years prior, men had outnumbered women 89.2 million to 87.4 million.
While women drivers are by no means dominating the road yet with only a 1.4 million lead, it is surprising to see women drivers edging ahead. There have always been more driver’s licenses issued to men than women, and unfortunately advertisers have wrongfully assumed for years that women don’t really care about cars. I wonder if this trend continues how advertisers will change their approach or if they will. Like many other industries, the car industry will have to ask themselves if they know how to appeal to women and if they are willing to lose out on millions of potential customers in maintaining the status quo.
Readers we want to hear from you! What do you think of this trend favoring female drivers? Are you surprised that male drivers have outnumbered female drivers until now? Leave a comment below, and tell us what you think!
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Image courtesy of David Castillo Dominici / FreeDigitalPhotos.net
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